How VR commerce could transform bricks-and-mortar retail

How VR commerce could transform bricks-and-mortar retail

Luxury Daily

VR commerce could be the next hottest mobile trend

By Alex Samuely

The growing number of brands leveraging virtual reality is opening the door to VR commerce, which marketers are tapping to showcase products out of bricks-and-mortar contexts and offer in-store shoppers unique customer experiences.

A slew of retailers – including The North Face and IKEA – have already begun experimenting with VR commerce by showcasing products through mobile applications and complementary headsets that pull into individuals into new dimensions. More brands could implement VR commerce into their revenue-generating strategies in the near future, particularly if they want to help in-store employees upsell inventory or convince consumers to purchase products that had not previously been on their radar.

“Right now, VR commerce is still in its infancy stage, and like most new technologies, is also still in the novelty … Read More

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